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Research, Analysis, and Report Writing |
- Questionnaire design and testing
- Sample selection and administration
- Data tabulation and analysis
- Frequencies and percentages
- Cross-tabulations and analysis of variance
- Correlations and regression analysis
- Multiple discriminant analysis, factor analysis, and cluster analysis
- Results presentation
- Interpretation and discussion of findings
- Synopsis of strategic implications
- Formulation of professional recommendations
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- Customer intercepts
- Mystery shopping and store audits
- Focus group recruiting
- Personal, indepth, and executive telephone interviews
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- We offer many more research services on an as-needed basis.
- From data analyis or report writing to transcription of focus group tapes, STRATEGIC INSIGHTS is able to cover your research needs--small or large.
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What We Do 